Most content written for publishing online can easily be written with search engine optimization in mind. The key is to write the content for readers first and for search engines second. Not a difficult undertaking if you utilize the following simple strategy.

Simple SEO formula for writing Internet content:

• Start with one keyword phrase your prospects are using search engines to find.
• If possible, use the keyword phrase in the title.
• Use the keyword phrase in the opening paragraph.
• For every 250 – 300 words, use a synonym (LSI) of your keyword phrase.
• Include your keyword phrase within the concluding paragraph.

How well this strategy will work for you particular keyword phrase in SERP’s depends on factors like competition, backlinks, and the like. Yet, it is a simple and proven plan for writing content which fits the requirements of SEO benchmarks.

You’ve noticed no doubt, that we’ve only referenced the content readers see. The ‘on page’ source code is another story, which we may look at on a different time.

Stay casual,
Edward Thorpe